Email subject line is the first thing your subscribers would see in your email campaign. This means the fate of your email campaign solely depends upon your subject line! Hence so much of care has to be taken by you when it comes to finding the best words in your short email subject line so your subscriber would get compelled to open your email.
It has to be a widely accepted fact that your campaign’s open rate depends on the veracity of your subject line. If your subject line is weak, then your subscriber won’t open your email and lo! it may be sent to the trash folder. This kind of action from your subscriber will affect your credibility as a sender. Therefore let us see what we have to do to write effective email subject lines to keep our sender reputation in tact.
Here are the best practices that you should follow while designing your email subject lines:
Power Words: Use of power words in subject lines can pay dividends for you. Words like ‘free’, ‘proven’, ‘simple’, ‘hurry’, ‘exclusive’, ‘amazing’, elegant’, ‘exclusive’, ‘stop’, ‘discount’, ‘event’, ‘introducing’, ‘elite’, ‘master’, ‘maximize’, ‘secret’, ‘confidential’, ‘mind-blowing’, ‘massive’, remarkable’, ‘revealed’, ‘unlock’, etc., tap the curiosity and interest of the recipient. Hence the chances of them opening your emails are very high indeed.
Test the Subject Lines: It is sensible to test your subject lines before picking the best ones for conversions. A/B testing is a powerful tool extended to you by your reliable email marketing software. Make use of it to test the accuracy of the subject lines before sending them in your email campaigns.
Length of Subject Lines: Pay rapt attention to the length of your subject lines. They shoud be neither too long or too short. They can be maximum 5 words in length. Many subject lines of 3 words have been successful with email marketers in the past. Therefore number of words is not the criterion. On the other hand the efficacy of words is more important when it comes to the designing of subject lines.
Personalization: Personalize your subject lines for improvement in open rates. Personlization also favors engagement. Make sure you don’t overuse personalization in subject lines to avoid their entry into spam folders. Recipients feel safe and proud to see their names in subject lines. Thus the chances of your emails getting opened are more. Personalization also revolves around factors like the region of the audience, their recent purchases and their birthdays. All these factors make the recipients feel happy before they start interacting with you.
Make a Promise: It is a good and healthy practice to make a promise to your prospect or subscriber about something that they would expect in the body of your email. Here again you should make sure not to appear spammy by incorporating words that might look pregnant with salepitch. For example, ‘Learn Spanish Even While Driving Your Car’ is a better subject line than, ‘Learn Spanish in Less than 10 Days!’. Remember that your promise should make the recipient open your email.
Create Urgency: Successful email marketers tend to creat urgency in the designing of subject lines in a bid to increase their open rates. For example, subject lines like, ‘Rush! Only a few positions are left!’ and ‘Do it now or never!’ will make the recipients open the emails immediately upon reception. Make sure the words that create urgency in the minds of the recipients are not spammy.
Don’t Use Spammy Components: Don’t use capital letters all through your subject line. Avoid too much of exclamation marks in the making of your subject lines. False claims should not be made as well. On the other hand, tap the curiosity of the recipient by putting questions such as ‘Do you know this?’, ‘Have you heard about this yet?’ and so on and so forth.
All the above tips serve as powerful ways to propel your email open rates much to your satisfaction and delight.