Open rates certainly matter when it comes to achieving success in email marketing. As an inspired email marketer, if you find your emails not opened, then there can be no other factor affecting your business more. On the other hand, if you find your emails opened much to your delight, then you can be sure to see progress in your online business. Subject line optimization should be the need of the hour if you are aiming at better open rates for your marketing emails.
What are the steps to follow for improved open rates in email marketing? Follow these 5 steps to push up your open rates.
1. Sender Reputation: Sender reputation is all about taking your emails to the recipients’ inboxes. If they get dropped into the spam box, then all of your effort goes in vain as an email marketer. Email deliverability gets affected very much if your sender reputation is low. Therefore care must be taken to see to it that your emails don’t get bounced and receive spam complaints.
2. Subject Line Optimization: Email subject lines have to be optimized for better results. When email subject lines are studded with power words and they are short and sweet, carrying the message of the email body, then it means they are optimized for better open rates.
3. A/B Testing Subject Lines: Send two versions of your subject lines to two different segments and see which variation works better in terms of open rate. Pick that version of subject line for success!
4. Segmentation by Engagement and Demographics: See how your subscribers engage with your emails. Study their past purchase history. Also study their location, gender and age and see how they behave demographically. Such segmentations go a long way in improving your email open rates.
5. Well-desinged CTAs: Design your Call-to-Action (CTA) buttons creatively in distinct colors. Highlight the call-text clearly so the recipient clicks it much to your satisfaction. Well-drafred CTAs pave the way for improved click-through rates.