Personalization is crucial while writing email subject lines. That’s because personalization has its own benefits. It brings about confidence and assurance in the minds of the recipients. Your subscribers would begin to feel at home when they see their emails begin with their names. It is a proven fact that subject lines with personalization enhances open rates by a staggering 26%! A sense of belonging would creep into the recipients and it makes them open your emails much to your pleasure.
Here are some points to consider while personalizing your subject lines:
1. Before sending your small business marketing email campaign, make sure your subject line is strong enough so it gets opened. Just personalize by way of the recipient’s name or location. In other words, adding your subscriber’s first name to your email subject line is always a plus!
2. Making a reference to their birthday is another great way of personalizing your email subject line. Such a campaign may be sent close to their birthday.
3. Tap the psychological acumen of the recipient by making them feel comfortable so they would have a sense of belonging towards your business offer. In other words, make their mind think they should open your email.
4. As an email marketer, you can personalize your subject line based on the purchase-behavior of your recipient. If your recipient has made a recent purchase of your product, then you can accordingly send them personalized recommendations of products that are related to his purchased product. This way of personalization will actually increase your sales revenue much to your satisfaction.
5. Location-based personalization can be done with a view to make the recipient understand and know more about your product or service available in their location. This will make your recipient visit your store in their location or order your product online.
All the above points should be considered while sending email campaigns to your segmented list. It is an accepted fact that personalization in email subject lines increases email engagement and open rates in a healthy manner.