Email subject lines are very crucial when it comes to improving open rates and engagement. That’s because email subject lines have the innate power to catch the attention of your recipients or subscribers. Every time you send an email campaign to your segments of the email list, you should make sure your subject lines are powerful enough to grab the attention of your subscribers. Look at these types of email subject lines that create:
1. Curiosity: Subject lines that kindle curiosity in the mind of the recipients are powerful ones. That’s becuase such subject lines make the subscribers open your email letters much to your delight.
Examples: ‘We were surprised by this’, ‘You won’t believe these results’
2. Greed: Recipients are normally driven by greed, especially when it comes to saving money via huge discounts. Send subject lines that contain words echoing greed.
Examples: ‘You are eligible for this huge discount’, ‘Last chance to grab your free gift’
3. Urgency: Fear of missing out or FOMO works in email subject lines that create urgency. Hence subscribers tend to open your emails if your subject lines are laden with words denotating urgency.
Examples: ‘3 days to go’, ‘buy now or never’, ‘hurry! reserve now’, ’23 hours left to decide’
4. How to: Very interestingly ‘How to’ subject lines fare better much to your satisfaction. That’s because it is a natural instinct of the recipients to open and see your email that contains ‘how to’ description of the concerned niche.
Examples: ‘How to promote your online store on Facebook’, ‘How to make $100 a day using Internet?’
5. Promotion: Subject lines that aim at promotion of products or services perform well in email boxes. Sender’s intention should only be on promotion and not on compelling the recipient to make a purchase.
Examples: ‘Everyone is talking about this product’, ‘100 products sold out in a week’, Enjoy price-drop on this product’ (you can substitute the word ‘this’ wit your own product).
6. Mutual Connection: Subject lines referencing mutual connection are very important when it comes to conversions. Introducing yourself to the recipient, saying your and the recipient’s interests go together are effective ways to make the recipient open your email.
Examples: ‘I would like to introduce myself’, ‘Both of our interests concur’
7. Quickness: An email subject line that creates a sense of quickness in the mind of the recipient is yet another strong subject line. As a matter of fact everyone wants things to be completed quickly and effectively.
Examples: ‘How to make $100 in a week’, ’49 social media marketing ideas to master in a week’
8. Exclusiveness: Email subject lines that are designed as exclusive for the recipients give better open rates. That’s because recipients would feel at home and they get a feeling of belonging when they see such subject lines.
Examples: ‘This offer is exclusively for you’, ‘You are invited for this week’s valuable Webinar’
9. Humor: There is nothing like making your subscriber laugh their heart out seeing your subject line! Humor can make your subscriber open your email and see its details.
Example: ‘You will dance so hard as your shirt tears after seeing this’
10. Pain Point: Knowing the pain points of your audience is a good way to increase your open rates. If the problems faced by your audience are addressed, then you would do well to make them open your emails.
Examples: ‘How this product solves your power consumption charges’, ‘Finally you found this product to shed unwanted pounds’ (substitute the word ‘product’ wiith the name of your product).