Time of the day is an essential factor to be taken into account when it comes to sending your emails. And that too with powerful email subject lines. That’s because it may have its say on email open rates. What time of the day is suitable for recipients or sections of recipients to receive their emails in their inboxes? This is a question that needs to be attended to by growing email marketers.
User behavior changes throughout the day. In the morning, especially in the second part of the morning, between 9 a.m. and 11 a.m. the likelihood of your emails getting opened is more than noon time or afternoon. That’s because recipients tend to open their inboxes immediately after reaching their workplace and see what emails they have received on the day. Therefore the second part of morning is undoubtedly the best time to send your marketing emails.
Segmentation of your list based on the time of their demographical data could be done as a step towards increasing your open rates. This can be done keeping your audience’s geographical data in mind. You need to thoroughly understand the interaction patterns of your audience while segmenting them.
Experts in email marketing opine emails sent late in the afternoon also lead to better open rates. Make sure you keep on studying the statistics offered by your email marketing software in the subscriber-behavior area. As a matter of fact different industries have different email sending habits in consonance with their customer behavior.
Sending marketing emails around lunch time also is believed to give good open rate results. That’s because people tend to look into their inboxes just before or after lunch time. Similarly the time between 6 pm and 7 pm is very apt to send emails. That’s because people normally tend to wind up their commercial duties of the day around that time.