Emotioinal words play crucial role in the making of email subject lines. That’s because these words kindle the emotions of the recipients in a way they prompt them to open your emails much to your satisfaction. That’s why they are called as emotional words. Here we shall see five of the emotional words which can be used in your subject lines for subscriber engagement.
Emotional Words
Proven: This is a strong emotional word that can be used to tell on the mind of the recipient that your product or service stood testimony to usage and quality. This word will create a sense of belief in the heart of the prospect so they would take action like downloading your product features, buying the product or recommending your product to their connections.
Example: This product (substitute with your own) has a proven record amongst users.
Now: This emotional trigger word can bring conversions to you! This word is all about tirggering urgency in the mind of the recipient to open your email and see what time-bound offer is sent for them. This particular word has a good record of attracting recipients.
Example: Take action now or never!
Trustworthy: Trust, after all is the one word that brings customers and the seller closer to each other. Customers want that anything they buy is trustworthy. Hence this emotional word, in addition to causing enthusiasm, becomes a powerful word that binds a buyer to the seller in an agreeable manner.
Example: Would you mind owning this trustworthy product? (replace with your own)
Astonishing: This emotional word triggers the emotion of surprise in the heart of the recipient. Just surprised to see what your email contains, your recipient is very much likely to open it much to your delight. Emotional words like these increase open rates in a healthy way.
Example: Its (replace with your own product) astonishing results mesmerized people.
Irritating: This emotional trigger word creates a sense of disgust in the mind of the prospect. They tend to open your email anticipating something good against their irritation and disgust. You can use this word when trying to outscore your competitor in one or two areas of possible weaknesses. A triumph over weakness or cons of a similar product is a big bonus for the email marketer. This is especially true while promoting their product or service.
Example: We have put an end to irritating aspects of (product).